Emma Grede is a British businesswoman who has made waves in the fashion and lifestyle industries through her innovative collaborations with the Kardashian family.
Born and raised in London, Grede’s journey from a college dropout to a successful entrepreneur is nothing short of inspiring.
Despite facing challenges such as dyslexia and fertility struggles, Grede persevered and built a multi-million-pound empire.
Co-founding brands like Good American, Skims, and Safely, she has redefined inclusivity and body positivity in fashion while advocating for diversity in business leadership.
With her keen business intelligence and determination, Grede continues to leave a lasting impact, proving that with passion and hard work, anything is possible.
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Emma Grede Children: Meet Grey, Lola, Lake And Rafferty
Together with her husband Jens Grede, Emma is a proud parent to four beautiful children: Grey, Lola, Lake, and Rafferty.
Grey, the eldest of the Grede clan, brings ten years of love and laughter to the family.
His vibrant personality and adventurous spirit undoubtedly keep the household lively and exciting.
From imaginative play to exploring new hobbies, Grey’s presence adds a special charm to the Grede household.
Lola, the second child, adds a delightful touch of sweetness and innocence to the family dynamic.
At seven years old, she brings a sense of wonder and curiosity to every moment, enriching the family’s experiences with her infectious enthusiasm and boundless energy.
The youngest members of the Grede family, twins Lake and Rafferty, embody the pure joy and blessings of parenthood.
At just two years old, they bring double the love and double the fun to the household.
With their playful antics and adorable smiles, Lake and Rafferty undoubtedly fill their parents’ hearts with immense happiness and pride.
Jens Grede, Emma’s husband, plays a vital role in their family’s journey.
As a Swedish businessman and co-founder of the digital marketing service Wednesday Agency, Jens brings his own unique perspective and strengths to the table.
Despite their busy schedules, Emma and Jens maintain a harmonious balance between their professional endeavors and family life, prioritizing open communication and mutual respect in their relationship.
Who Is Emma Grede?
From humble beginnings to building a multi-million-pound empire, Grede has left an indelible mark on the fashion and lifestyle industries.
Grede’s journey began after she dropped out of the London College of Fashion, realizing that traditional education wasn’t the path for her.
Undeterred by setbacks, she dove headfirst into the world of work, starting at a concierge company before transitioning to fashion event organization.
In 2008, at the age of 24, Grede founded Independent Talent Brand (ITB) Worldwide, a London-based talent management and entertainment marketing business.
Her astute negotiation skills and keen eye for talent led to notable achievements, including securing Dior’s acquisition of Natalie Portman as a brand ambassador.
However, Grede’s career took a monumental turn when she crossed paths with Kris Jenner, the matriarch of the Kardashian family, at Paris Fashion Week.
Recognizing an opportunity for collaboration, Grede pitched Jenner her idea for inclusive denimwear, envisioning her daughter Khloé Kardashian as the perfect partner.
In 2016, Grede and Khloé co-founded Good American, a body-positive and size-inclusive women’s clothing brand.
With Grede at the helm as CEO, Good American revolutionized the fashion industry by offering clothing for a wide range of body types, from US sizes 00 to 24.
The brand’s debut was nothing short of spectacular, generating $1 million in sales on its first day of business.
Good American’s success paved the way for Grede to expand her entrepreneurial ventures, including co-founding Skims with Kim Kardashian in 2019, where she serves as Chief Product Officer.
Additionally, Grede ventured into the realm of lifestyle products with the launch of Safely in 2021, a line of plant-based cleaning and self-care products co-founded with Kris Jenner and Chrissy Teigen.
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