Former Qantas executive Olivia Wirth has transitioned to a new role as the executive chairwoman of Myer, a prominent department store chain.
This move comes as Myer aims to address challenges in consumer spending amid increasing cost-of-living pressures.
Additionally, Tony Sutton, previously Myer’s head of stores, has been promoted to the position of chief operating officer.
Olivia Wirth, known for her leadership at Qantas’ loyalty business, brings her extensive experience to drive growth and customer engagement strategies at Myer.
Wirth’s departure from Qantas followed her consideration for the airline’s top leadership position, which ultimately went to Vanessa Hudson.
Olivia Wirth has also previously served as the General Manager of Public Affairs for Tourism Australia before joining Qantas Airways in 2023.
Key Takeaways
- Olivia Wirth, a seasoned executive with extensive experience in the aviation industry, has transitioned to the role of executive chairwoman at Myer.
- With a background in driving growth at Qantas, Wirth brings valuable expertise in data analytics and strategic vision to her new role at Myer.
- Wirth’s appointment signals a strategic shift for Myer as the company seeks to navigate the evolving retail landscape and meet the changing needs of customers.
Olivia Wirth Takes on New Role at Myer at Age 44
Olivia Wirth was the CEO of Qantas Loyalty and a renowned personality in Australia’s aviation industry.
With over two decades of experience, she has held executive positions across various sectors.
She has proved her expertise in handling complex business scenarios and promoting key relationships.
Recently, Wirth concluded her tenure as the Chief Executive Officer of Qantas Loyalty. Born in 1980, Olivia is currently living in Australia and is 44 years old.
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After completing her university education in 1996, she began her professional career.
She has worked as an Executive Director, General Manager, and Public Relations Officer in different organizations.
Even though her name isn’t on Wikipedia yet, people around the world know about her because of the important roles she’s had and her expertise.
Olivia Wirth, as the CEO of Qantas Loyalty, has played a significant role in overseeing and enhancing the airline’s various Pilot and Business Rewards initiatives.
She has also led Qantas Loyalty’s journey into various digital attempt moving oer various sectors such as data, marketing, banking, shopping, well-being, and health.
Olivia Wirth’s Strategic Vision for Myer’s Future
Ms. Wirth and former Premier Investments director, Gary Weiss, joined the Myer board last October. Dr. Weiss has now been appointed deputy chairman.
Wirth brings valuable experience in data and analytics from her time at Qantas Loyalty. Despite missing out on the top job at Qantas, she is recognized as a great leader.
Tony Sutton, who has been with Myer for a long time, has been promoted to chief operating officer and will report to Ms. Wirth.
She will start her role as chairwoman immediately and will take on chief executive responsibilities from June 4th.
Myer’s outgoing CEO, John King, praised Wirth for her expertise in enhancing Qantas’ loyalty program.
He believes that loyalty programs, which started in airlines, are crucial for businesses like Myer.
Olivia Wirth launches the #QFHackathon for 2016. Would u like to join us? Let me know! Last min tix opened up! pic.twitter.com/82emWFnyNd
— joannejacobs (@joannejacobs) August 5, 2016
With Wirth joining the team, they predicted improvements in Myer’s loyalty program, Myer One.
During the last half-year, Myer One gained 374,000 new members, bringing the total to over 4.3 million.
These members contribute to the majority of Myer’s sales, accounting for 76 percent.
As part of the leadership change, King will stay in his position until June 3 and Wirth will take over the next day.
Wirth expressed her honor in leading Myer, a well-known Australian retailer. She accepted the challenges ahead and the importance of meeting customer needs.
Wirth highlighted her focus on enhancing the in-store experience, offering top-notch customer service, and investing in e-commerce.
She also highlighted the significance of loyalty programs and partnerships with customers and suppliers.
FAQs
1. Who is Olivia Wirth married to?
Olivia Wirth got married to Paul Howes in in 2014.
2. What is the net worth of Olivia Wirth?
Olivia’s net worth is estimated to be around AUD $2 million.
